Eastwood
Tehama Golfwear

Tehama is not merely a collection of clothing. Tehama is truly inspired by the lifestyle of an American icon.

Clint Eastwood sporting Tehama golfwear
Facts
*Tehama was established in 1997.

*Tehama has been named among the top 5 of Robb Reports "Best of the Best Men's Activewear."

*Named to Entrepreneur magazine's Hot 100 Growing New Businesses in 1999.

*Tehama is a Native American word that means "abundance of nature."

*Tehama is also the name of Clint Eastwood's golf course, located in the gorgeous Carmel Valley.

*The Tehama golf club is totally private, with a membership of 300, by invitation only.

*Tehama golfwear is widely recognized on numerous televison programs and magazines.

One of the most talked about new golfwear companies is Tehama (pronounced te-HAY-ma), which showcases a collection of men's and women's golf apparel created by Clint Eastwood and Nancy Haley, founder and former President of Sport-Haley Inc., one of forerunners of the sophisticated golfwear look.

Tehama, which is also the name of a golf course Eastwood recently built in Carmel California, is a Native American word that means "abundance of nature."

The golfwear is sold in country clubs and resorts, and in upscale department stores, including Macy's and Nordstrom. Tehama's elegant, drapey clothes are inspired by the classic styling of the 1940's, yet it's been updated to fit the new millenium mindset. The men's collection, called Tehama for Clint, and the women's collection, called Tehama by Nancy Haley, are available at finer golf shops and department stores.

"Clint didn't want it to be flashy," Haley says. "He doesn't want to be the Michael Jordan of the golf industry. So between my expertise and his name, we felt we could build something really strong and special."

"When I design the men's line, I do it in Clint's image," says Haley, one of the most respected designers in the golf apparel industry. "He's classy and has a great sense of style on and off the big screen."

Haley, the CEO, runs the day-to-day affairs, including helping design the clothes. Meanwhile, Eastwood, takes care of the publicity. "You should see how everybody reacts at the trade shows," says Haley.

Golfers are reacting too. In 1998, the company's second year in business, it brought in nearly $7.5 million in sales. In 1999 sales topped $11 million and continue to grow. "We're talking about the whole gamut," says Haley of the company's golfwear, "from shorts, shirts, jackets and pants to sweaters, sweater vests, hats and visors -- everything that could be in a sportswear line."

For more information, visit Tehama Inc online.